Customer service is the most important thing in business. It doesn’t matter if you are B2B or B2C customers are customers. That said, do you know who they are? Their age? What type of education they have? What about their average income? Knowing your target audience is a must in business.
Do Your Homework
Think about your product or service. Who do you envision is buying it? Now you have a good idea of who your customer is, so now you have to think like them. Where do they find their information? What makes them get excited? What is the price point they are looking for in your type of product?
What are their Online Habits?
People consume information in different ways. Some might like information sent to them via email, others like social networks like Twitter or Facebook. Social media is a great way to reach your audience and learn what they like and don’t like. Before you can do that, you need to know where they are engaging. Once that is established, the rest can follow.
What’s the Tone of Your Messaging?
With more and more people engaging in social media and reading blogs a conversational tone has become more popular. In many cases people want to feel like they are talking with their friend, not a stark corporation. If your industry allows, try using a conversational tone in your messaging and see if it works for your company.
People Change
Remember that people change. This isn’t to say your entire demographic will suddenly wake up and change everything about themselves. But as technology evolves so does habits. Make sure you stay up-to-date on the latest trends and how your audience decides to welcome them.
In the end it comes down to how you monitor your audience. Keeping an open mind and realize they might change their habits over the years will set you up for success.
